Monday, September 30, 2019
Question 1 The lowest level of social responsibility is best describes the Interface CompanyÃ¢â¬â¢s current operations. There are no tradeoff between social responsibility and profit. Just usually it does pay for gain more. Always consider how to get maximal profit. How company to be profitable from the economic activities that always putting on the top issue. And do not care about other organizationÃ¢â¬â¢s social responsibility. Such as obey laws and regulations by legal, abide by principles of right and wrong at an ethical.In the annual meeting, though not usually at a loss for words, but I was had trouble that answer customers questions about the dangers of the materials and processes used by my company. They doggedly persistent but I was hesitant because I know facts of truth that must do not acceptable as publics. For the Interface CompanyÃ¢â¬â¢s current operations definitely be profitable by economic. As to our carpet product material is petroleum-based material and consu med that bring bad effect which is greenhouse gases emitted.Of course carpet is not recyclable that made by this type of materials. And the old carpet is dumped in a landfill. Here's to see how unethical, using raw materials from the earth that mean to plunder the Earth's limited resources. And company do not for environmental protection contribute towards, but to produce non-recyclable products, even waste of land resources and then to landfill waste. You know the Earth's resources are shared by everyone, also requires common protection.On the other hand, Interface generates of dollars in revenue each year, but, in the manufacturing process, it extracts over 1 billion pounds of raw materials from the earth. That showing usually it does pay for try to gain more. However seem do not reach the aims efficaciously, even easily to be reported potential ethics violations caused by undermine ecological environment in the earth surface layer. During the excavation of raw materials, will des troy the surrounding environment, removing vegetation, water pollution, noise and exhaust gases and so on.Furthermore, production or to explore the same time, if the management of front-line staff lack of supervision, it is easy to occur the matter outside the regulatory approvals, such as pollution and environmental damage assessment is beyond the previously acceptable circumstances; hire illegal workers, employee payroll deductions or benefits employees to work in unsafe conditions and so on. There most overlooked here is the law. Moreover Interface is also a profligate water user, requiring millions of gallons a year for its manufacturing process. That amount of water equivalent to 5. 4 Olympic-size swimming pool.These are just wasting resources activities and only adopting follow old-fashion procedures for economic profitable but also those are not smart strategy on operation at all. Question 2 As explain the Interface CompanyÃ¢â¬â¢s environmental vision to task force. I am go ing to revolutionize the relationship between the business and environment. So I would like to use the Five PÃ¢â¬â¢s of marketing to sustainability in long-term development. That is refers to: People, Product, Place, Profits and Process. First, the most important people in my business are the people who work with and for me. Hiring the right people is one of the most important things.They are the face of your product to the world as well as the hands behind the scene that make sure everything gets done correctly and on time. As a CEO of Interface I must work hard to develop my employees and to manage them with dignity so they want to work for me. Second, I will revolutionize my product. An idea is open two product lines that respectively adopt two materials which are wool and PET to supersede the petroleum-based materials. I am seeking some materials are environmentally preferable. Then wool is matching my required because it compares to petroleum-based Nylon or Polypropylene as a material for carpets as non-harmful.Wool has excellent durability, can be dyed easily for colorful. Global wool production is approximately only 1. 3 million metric ton per year. So there are not allows extracts raw materials from the earth again and destroy the environment. For example: greenhouse gases emit during manufacturing process. I am seeking some materials can to recycle, reduce, reuse and renew. So as a carpet fiber, make using PET (polyethylene terephthalate) that is extrudes from recycled plastic bottles, contain 100 percent post-consumer recycled content. PET bottles are sorted, ground into fine chips, and then cleaned.These chips are then melted and extruded into fiber and spun into carpet yarn. Every part of the plastic bottle is recycled, including the cap, the label, and the bottle. The cap and the label are used to make carpet cores around which the carpet is wrapped. These are reused over and over again, unlike cardboard cores that would typically be discarded. The actual bottle is then used to make the PET carpet fiber. So that, using recyclable material way can stop dumping the old carpet in expensive land resources. Third, Place: This refers to two views: the outlets where I sell my products and establish manufacturing factories.To former I will set store centre in Canada, Europe and Asia-Pacific whole business district because expensive products should be placed in expensive outlets. The latter, I would like to set up manufacturing factories in Mexico, Hungary and Philippines. For the reasons itsÃ¢â¬â¢ are near target customers that as soon as deliver goods to all store centre. Moreover is near my offices that I can contact easily and keep monitor. Fourth is the profit. It is refer to product factors are necessary decline cost. It is because adopt wool and PET also can abandon extracts raw materials cost and water cost used for not recyclable carpet.Beside, I will get the good-will through to protect environment. In addition, carpet of diversify of two product lines are benefit for company. Wool natural without harmful hazardous substances appears in air. PET is using waste plastic to recycle as to valuable carpet. Refer to place factor, to formulate pricing strategy such as all stores centre is direct marketing that can avoid the carpet cost raise by agents. And establish manufacturing factories in developing countries for decline cost. Moreover is environmental regulations in these countries generally control on low.So that can avoid oppose if set up in more developed countries. Fifth, process takes into account all of the previous PÃ¢â¬â¢s to ensure that each customer has a good experience when they do business with Interface. My process includes everything that I did to get my product to the consumer including all of the planning and paperwork and marketing that it took to do it. Such as strict compliance with local environmental regulations, product quality control, new pricing strategies so on. I must a lso be able to review my procedures to more have to have efficient procedures in place that make my business run as effectively as possible.After revolutionize, there are use easily reenter nature without depositing toxins, also be recyclable into new materials. Net effect on the environment be zero and infinitely recycled during manufacturing process. It take over is use renewable resources and that eliminate all waste steams. According above Five PÃ¢â¬â¢s of marketing, Interface can change its processes to be environmentally friendly without compromising the companyÃ¢â¬â¢s growth. It is absolutely yes developing at environmental vision sustainability. Question3 I would like to create Interface Company's social responsibility management system and relevant policies and procedures.Develop a system to collect and measure social responsibility performance data in line with internationally recognized standards. Then create a communications platform to engage with our stakeholders, aiming to improve social responsibility strategy reporting. Moreover, participate in a broad range of domestic and global corporate social responsibility events, increase our ability to influence the development of social responsibility and build our reputation as a responsible business. Employees are our greatest asset. So that except select and hire ethical employees, train employees to make ethical decisions in ethical climate.I also will provide support and incentives to encourage employee participation. Add more conventional and post-conventional communion by stages of moral development. Interface Company goal of social responsibility is to encourage the companyÃ¢â¬â¢s actions toward the positive impact of consumer, community and employee responsibility. Companies involved with social responsibility take action to voluntarily eliminate production practices that could cause harm for the public, regardless of whether here are required by law. For example, a plant that uses chem icals could implement a safety inspection checklist to guide taff in best practices when handling potentially dangerous substances and materials. If factories makes excessive noise and vibration could analyze the effects its work has on the environment by surveying local residents. The information received could be used to adjust activities and develop soundproofing to lessen public exposure to noise pollution. I will start to implement our Green Action Plan to reduce energy consumption and manage waste, working with our business partners to build environmentally-friendly practices into our value chain, creating a green industry chain.Through the new carpet of PET, I also helped other industries reduce energy consumption and manage waste, for example recycle industries. Try actively involved in community development. Companies, businesses and corporations concerned with social responsibility align with appropriate institutions to create a better environment to live and work. For exa mple, may set up a foundation to assist in learning or education for the public. This action will be viewed as an asset to all of the communities that it serves, while developing a positive public profile.Interface also needs to involve in philanthropy make monetary contributions that provide aid to local charitable, educational and health-related organizations to assist under-served or impoverished communities. This action can assist people in acquiring marketable skills to reduce poverty, provide education and help the environment. For example, focuses on global initiatives for education, agriculture and health issues, donating computers to schools and those who donated supplies to the disaster. Social development, enterprises can be develop and survive.So that creating shared value for thrive to be profitable and successful businesses. An example of how interact works can be a company-sponsored contest involving a project to improve the management and access of water used by a fa rming community, to foster public health. Interface Companies that engage in socially responsible investing use positioning to exert pressure on businesses to adopt socially responsible behavior themselves. Should be creates an educational dialogue for the public by developing social community awareness.That can use media and Internet distribution to expose the potentially harmful activities of organizations. This kind of collective activism can be affective in reaching social education and awareness goals. Integrating a social awareness strategy into the business model can also aid companies in monitoring active compliance with ethical business standards and applicable laws. I will ensure our business grows in harmony with society. Ensuring our technology is widely accessible and applied in ways that benefit society. I will: To further expand our business coverage and delivers efficiently and extend to remote regions.Develop a diverse set of products and services that satisfy our c ustomer needs. Create a secure and healthy environment for customers. Help those in need by supporting poverty alleviation and education. Contribute to the overall advancement of society and culture. Words: 1860 References Residential Carpet Tile | Simply Green | Environmentally Friendly Flooring: http://www. simplygreencarpet. com/index_files/Page1652. htm everSTRAND: http://www. carpet-inspectors-experts. com/everstrand-smartstrand. htm Carpet Ã¢â¬â Wikipedia, the free encyclopedia: http://en. ikipedia. org/wiki/Carpet#Modern_carpeting_and_installation Wool Ã¢â¬â Wikipedia, the free encyclopedia: http://en. wikipedia. org/wiki/Wool Polyethylene terephthalate Ã¢â¬â Wikipedia, the free encyclopedia: http://en. wikipedia. org/wiki/Polyethylene_terephthalate#cite_note-16 Carpet. org Ã¢â¬â Recycled/PET Carpet: http://www. carpet. org/recycled-PET Main Page Ã¢â¬â Carpet Concept Company Limited: http://www. carpetconcept. com. hk/? main Corporate Social Responsibility Stra tegy and Boards of Director: http://www. exed. hbs. edu/assets/Documents/board-responsibility. pdf
Sunday, September 29, 2019
Outline current legislation , guidelines , policies and procedures within own UK Home Nation affecting safeguarding of children and young people. . There are many policies and procedures within the UK that outline the current legislation and guidelines to help with safeguarding children and young people. The Children Act 1989 The important part of this act is to maintain the child is at the forefront of decisions; the best option in relation to the childÃ¢â¬â¢s welfare will be taken into account when deciding the best course of action for the child/young personÃ¢â¬â¢s upbringing Ã¢â¬â creating a partnership between parents and multi-agencies. Alongside this, the requirement of parental responsibilities is outlined e.g. their rights, duties and powers and achieved a balance between the need/welfare of the child and the right of the parent/carers. It gives a clear definition for what is meant by Ã¢â¬ËharmÃ¢â¬â¢ in relation to safeguarding children Ã¢â¬â for example introd ucing abuse as Ã¢â¬Ëill-treatmentÃ¢â¬â¢ and how the impairment of health can also be a contributing factor to abuse. Following this, the framework of courts was restructured to ensure consistency of decisions in relation to family court proceedings. ChildrenÃ¢â¬â¢s Act 1999 The ChildrenÃ¢â¬â¢s Act came into existence in the year 2000; it was to form a guideline that included a list of people deemed unsuitable to work with children and young people (e.g. paedophiles). Any person wanting to work with children/young people/vulnerable adults now has to complete an enhanced Criminal Record check (CRB). It is through databases such as the Criminal Records Bureau, that will safe-guard children and young people from contact with inappropriate adults. Children Act 2004 As a direct response to a very serious case review involving a girl named Victoria Climbie, this young girl was abused and after times of social workers not looking into her injuries and cancelling home visits , Victoria was in and out of hospital with burns , scabs , then Victoria was rushed into hospital she was suffering from malnutrition and hypothermia, doctorÃ¢â¬â¢s later transfer her to intensive care at another hospital where she died . VictoriaÃ¢â¬â¢s body was examined and they found about 128 injuries and scars.Ã The government reviewed its approach to safeguarding and published a new green paper known as the ChildrenÃ¢â¬â¢s Act 2004. The initial change was the introduction of the Child Protection .this act is linked to different agencies like , social-workers , child protection teams and SENCO, are able to look into cases and if they feel there are any concerns of a child is suffering from any harm / abuse they can apply for care orders and take them to safety in t heir best possible care homes. How national and local guidelines, policies and procedures for safeguarding affect day-to-day work with children and young people. There are many policies and procedures within the settings that cover the range of safeguarding children, the policies are Health and Safety policy, outings policy and Safeguarding policy. They are all put into place to ensure that all children / young people are cared for in the way they should be. The children and young peopleÃ¢â¬â¢s health and safety are important also is the welfare of the children in the settings/ schools.Social workers have to implement local procedures in Working Together. In some cases there will be reviews , they will look back into cases like Victoria Crimble, Bichard he murdered to young girls in Suffolk , Bichard work at the girls school. The case of baby Ã¢â¬ËPÃ¢â¬â¢ He was treated like a punch bag after months of being harmed he died Ã¢â¬ ¦betted to death social worker missed the signs. Now policies have changed to en sure that no more cases happen like these again. Safeguarding childrenÃ¢â¬â¢s policy; Our aim is to safeguard and promote the welfare of children. To ensure that the Rochdale Borough Safeguarding Board Child Protection procedures together with guidance described in the booklet Ã¢â¬Ë What to do if you are a worried child being abusedÃ¢â¬â¢ and the ChildrenÃ¢â¬â¢s Needs and Response Framework are adhered too. Procedure: Our setting is registered on the Early Years register and we have a duty to comply with the welfare requirements of the Early years Foundation Stage which includes Safeguarding. We take seriously our responsibilities to ensure the safety and promote the welfare of children our care in line with the procedures laid out by the Rochdale Borough Safeguarding ChildrenÃ¢â¬â¢s Board. We have developed a structured procedure to be followed in the case of a suspected abuse which is regularly reviewed and updated. We are committed to working in partnership with parents and ensure that we involve parents/ carers toÃ the highest degree, wherever possible, whilst maintaining the focus on the best interests of the child. The Rochdale Borough Safeguarding ChildrenÃ¢â¬â¢s Board procedures have been agreed by all member agencies (R.B.S.C.B.)and must be followed whenever a concern exists about harm or potential harm to a child. The ChildrenÃ¢â¬â¢s Needs and Response Frameworks has b een agreed through both the ChildrenÃ¢â¬â¢s Trust and the Safeguarding ChildrenÃ¢â¬â¢s Board and is to be used in all settingÃ¢â¬â¢s by all organisations that provide services for young children and young people . The Framework describes the levels of childrenÃ¢â¬â¢s needs and how as professionals we must respond to and meet those needs. Bullying / Behaviour Management Policy : Our aim is to create a safe and secure environment for all children that promotes and encourages acceptable behaviour and respect for others. To ensure behaviour strategies are consistent and developmentally appropriate, respecting individual childrenÃ¢â¬â¢s level of understanding, individual needs and maturity. Our procedure: Share with parents/ carers the rationale of boundaries and expectations to maintain a joint approach. Ã¢â¬ËAll adults Ã¢â¬Ë role model good behaviour and positive strategies and language at all times. Bullying in any form will not be tolerated. Staff will respond positively to all parents/carers concerns regarding bullying ,and listen to all concerned. Help children to challenge bullying , harassment and name calling .Bullying is always distressing for the victim and can have serious consequences. Whistle Blowing policy: Every nursery has a whistle blowing policy and procedures these policies are put in place to pr ovide protection for the person against victimisation or reprisals from another member of staff. If any of your concerns are about malpractice or misconduct in the setting about another staff member to a child this must be reported to the named Safeguarding Officer in the setting. If concerns are raised then there are certain procedures to follow. .The whistle blower must write their concerns down and think what they saw, what happened and by who, was there any witnesses, the dates if it has happened more than once, the childÃ¢â¬â¢s name and place it took place. .Concerns must be reported to the named Safeguarding officer . .Al l information will be kept confidential and is investigated discreetly by Data Protection Act. Although whistle blowing may be a daunting and frightening experience to actÃ upon , the safety and well being of a child may depend on another personÃ¢â¬â¢s actions, subsequently all aspects of whistle blowing are to be thought over with the best intentions of children/ young people in mind in our setting. CONFIDENTIALITY POLICY: Our policy is to ensure that all those working or learning within the setting has a clear understanding of the meaning and importance of maintaining confidentiality. All parents/carers should be aware that information divulged about their family will be treated in confidence. No information regarding the family will be discussed with any third party without consent of the responsible adult and their agreement, except in the case of safeguarding children . We will respect confidentiality in the following ways: .As part of their induction, all staff are reminded of their responsibility to maintain confidentiality. .Staff will ensure that discussions regarding families will not take place in presence of children: such discussions will only take place in private to maintain confidentiality. . Care will be taken with informal records such as dairy notes, telephone messages etc: and these are also treated with sensitivity. .Any evidence relating to a childÃ¢â¬â¢s personal safety will be kept in a confidential file . Information about individual children will be shared between staff on a need to know basis. .Parents are welcome to access information on their child which has been recorded by staff, but we are unable to share information recorded by other professionals without their permission. Parents/carers will not have access to any information about any other children. .Children/ young people may wish to have access to their own files, However, it must be recognised that there may be inform ation in their file that parents have requested not to be shared with their children . .All records will be stored in a locked cabinet. Access to this cabinet is restricted to named personal. .Any confidential information will be shredded and disposed of appropriately. .Information which is stored on a computer will be password protected. COMPLAINTS POLICY: We aim to deal with complaints and concerns as quickly and effectively as possible in line with the Early Years Foundation Stage. It is of paramount importance that The Willows runs smoothly and parents andÃ staff work together in a spirit of co-operation and in the best interests of the children. Children and parents are entitled to expect courtesy and prompt, careful attention to their needs and wishes, we always ensure that parents views and opinions are listened to and taken seriously. Procedure: In the first instance if you wish to make a complaint please speak to your childÃ¢â¬â¢s key worker or another member of staff Ã¢â¬â team who will try to resolve the issue. If this does not have a satisfactory outcome please speak to one of the managers / deputy manager of the setting. You can make your complaint verbally or in writing .We will always complete one of our settings complaints record forms. All complaints will be acknowledged within 48 working hours of receipt. Compla ints will be investigated and an account of the findings of the investigation will then be acted on , the result of the action of the complaint will be put in writing within 28 day period. However if we cannot resolve your complaint or you are not happy with the outcome, due to the nature of the complaint you may wish to speak to our regulator Ã¢â¬ËOFSTEDÃ¢â¬â¢ you can contact them: we will give you their address, LEGISIATION: Children Act 1989 is a law that relates to children to provide for the local authority services to protect children in the event of allegations of signs of child abuse. The law is put in place for the safety of these children with organised childrenÃ¢â¬â¢s homes, fostering childminding ,adoption and day care settings for young children. The Childs Act 1989introdued the concept of parental responsibility, this act aimed to ensure that childrenÃ¢â¬â¢s welfare was dominant, whilst in partnership with the parents/carers. It is there to strengthen the childÃ¢â¬â¢s legal position, to give the child legal rights, feelings ands wishes. WORKING TOGETHER TO SAFEGUARD CHILDREN 2006: This revised version of the act sets out how organisations and individuals work together to safeguard and also to promote the welfare of children/ young people in accordance with the childrenÃ¢â¬â¢s act 1989. It is important that all practitioners within the settings and environments in childcare , must know their responsibilities and duties in order to safeguard the welfare of the children and young people by following their policies and procedures, especially in the light of THE LAMING AND BICHARD INQUIRIES; The children act 2004: Many professionals involved in cases remarked that they had big workloads and a low pay , and their morale was low . Communication was not good between teams and agencies. This inquiry made a number of improvements to departments and this led to ChildrenÃ¢â¬â¢s Act 2004. The Data Protection Act 1989 This act came into force in early 1999 and covers how information and details about adults, children and young people are kept. The act is required that all organisations, environments and settings must keep all information and details of families filed and locked in cabinets . All confidential information that is kept on computers should be protected by passwords. EVERY CHILD MATTERS: This Act was formed in 2003 The with Lord Lamming report resulted in a green paper, Ã¢â¬ËEvery Child MattersÃ¢â¬â¢ to make sure that children could get help to be save, There are five outcomes : *Be healthy *Stay safe *Enjoy and Achieve *Make a positive contribution These are the main focus areas of early intervention, and a shared sense of responsibility , sharing of information and integrated services. CRB: Stands for Criminal Records Bureau, these are checks made by the settings , the police national computer has all criminal records and details stored in them . CRB checks are made for anyone working within a children/ young peopleÃ¢â¬â¢s environment or old person/ mental disabled environment .To ensure that you are legible to work in these environments and be responsible for children/young people and mental disabled people. If you are a volunteer / student you still have to have a CRB check done. Vetting and barring scheme were created to help safeguard children and vulnerable adults by introducing these new measures including monitoring and registration requirements following the Bichard inquiry.
Friday, September 27, 2019
Principles of Effective Leadership - Essay Example From the essay it is clear that for missions to succeed, especially in times of uncertainty, ambiguity, and adversity, leaders must live and conduct all their activities so that others may look them squarely in the eye knowing that they are associating with and placing their trust in an honorable individual. As the paper declares leaders exert themselves to promote the well-being of others. They do something or stand ready to do something for others. They develop self-reliance in others so that they can become effective members of an interdependent team. Self-reliance means that a staff member does not need the presence of the boss to carry out the tactical and operational elements of his or her own job. As a leader, one should state the job to be done but leave it to oneÃ¢â¬â¢s subordinate to recommend the methods that will accomplish the desired results, at the time required, with due regard for costs. If one wants to lead people, one has to communicate information directly and honestly. One cannot hem and haw or water down the truth. One has to keep oneÃ¢â¬â¢s people and the people to whom one reports, grounded in the reality of oneÃ¢â¬â¢s situation. Many women, especially, respect the social value of an indirect approach to problems, and this places them at a disadvantage in le adership situations. If one has trouble with the direct approach, one should put oneÃ¢â¬â¢s points in writing, structuring them so that when one goes into a meeting, one can use oneÃ¢â¬â¢s notes as an aid until one feels comfortable in delivering verbal reports without them.
Learning Abilities - Thesis Example The Psychosocial theory of dementia by Kitwoood and Bredin (Finnamore, and Lord, 2007) suggests that a proportion of decline in the learning abilities of such people is the resultant of the destructive environment that may be encountered in an assisted living facility. These environments may affect the personhood of an individual and may actually undermine it. The care which is not capable of maintaining well being may lead to distress and may actually further worsen the baseline learning ability. These mostly elderly patients, especially when they are away from home and families, deserve care. This concept is the basis for assisted living facilities. However, ability to learn on the part of the residents is a very important parameter for effective care delivery. An effective care is based on interactions and communications. If these individuals have learning disability, it becomes very difficult on the part of the caregivers to understand the nature of any emerging difficulty (National Survey of Latinos, 2002). Superimposed learning difficulty leads to more time in interactions. The communication becomes invariably different and difficult. This level of difficulty seems apparent in inability of the care professionals to understand their problems which appears to merge eventually to a thinking that these individuals would need either care by specially trained professionals and hence general professionals would not need to bother about the need for any quality care for these i ndividuals. The net result is ordinary care is very sparsely available, and the health and other care needs of this segment of population is either unmet or very poorly met (Mossakowski, 2003). Therefore, there is a need for robust social model of support in the community level, and in the institutional setting such as assisted living facilities, may people are placed in lonely and segregated settings where a joint work between healthcare and social care services based on the appropriate understanding of their care needs is required. Therefore, it would be prudent to understand the degrees and types of learning disabilities of this population so a care design can be done which could be more effective. There are consequently a number of factors need to be considered. This population is ageing, which is associated with dementia and other long-term mental health problems, both of which may lead to intellectual impairment and hence learning disability, all of which are considered to be barriers for quality service delivery (Moradi & Risco, 2006). Review of Literature Age is an important contributor to learning disability in the elderly population. The three basic changes that occur in this population are effects of aging and dementia, metal deterioration and cognitive impact on learning capabilities, and learning disabilities due to language barriers. There may be a question why specifically the Hispanic population in the United States. Steinberg et al. (2003) indicated that the Hispanics constitute the largest minority group in the United States, and they account for 12.5% of the total population. This is a rapidly growing US group of minority who mainly descend from the immigrant families deriving their identities from Mexico, Central and South America, Cuba, and Puerto Rico. As per US Census Bureau Report (2001), despite
Thursday, September 26, 2019
CONVERSING WITH TWO OR MORE WRITERS - Essay Example Although Matt Miller and Susan Headden appear to be making two different points, they actually agree that the American education system demands a degree of standardization. Matt MillerÃ¢â¬â¢s arguments concerns with reforms that encompass every part of education. Unlike Susan Headden, he makes an argument stretching beyond assessments. In the beginning of his article, Matt Miller gives the example of a nationalistic figure, Horace Mann, in advancing his thesis (Miller 1). He cites HoraceÃ¢â¬â¢s ideas of developing common schools that would thrive on public funding and attendance by all students. His arguments stretch over the whole spectrum of American educational landscape by arguing that the curriculum should face national management. On the other hand, Susan believes that lack of standardized assessment deters the progress of education (Headden 1). She states that it is difficult to make educational policies if stakeholders do not have adequate representation of the real system. Both authors agree that financial inequity and limited finances are responsible for the problems stalling the progress of the American educational system. Matt argues that America has a regressive tax system that offers more benefits to the rich than it offers to the less privileged individuals. This means that the rich individuals have limited proportion of their wealth in tax form while the poor have a large proportion of their wealth in taxes. This creates an educational implication on communities while raising funds for schools. Schools in rich neighborhoods can easily raise more funds per pupil since the rich possess significant wealth in high-value property. On the other hand, segregated communities cannot easily raise proper funds in terms of dollars per pupil. Since taxes represent a sizeable percentage of school funding, poor schools faces difficulties in raising funds for essential activities such as
Wednesday, September 25, 2019
Security Planning Mid - Essay Example As the need for security rose, burglar alarms, armored vehicles, and security services grew to meet the demand. The middle of the 20th century saw some major changes in the role of the private security force. The returning veterans from World War II added a sense of professionalism due to their experience with high security situations (Ortmeier, 2005, p.12). In 1955, the American Society for Industrial Security was formed to assist security professionals in carrying out their duties (Ortmeier, 2005, p.12). Since that time, the federal government has encouraged the use of private security, and has maintained an active level of regulation in the industry. The role of security has changed considerably, both for public and private services. Public police forces are highly organized and effective units as compared to a century ago. Private security firms have been encouraged to take a more active role in both crime fighting and protection (Ortmeier, 2005, p.13). In today's world, people and property are under continual threat of being harmed or misappropriated. The threat may be unintentional, such as the result of an accident or natural disaster. The threat may also be intentional, as when a criminal plans to burglarize a business. Unintentional threats may come from human error that places our life or property at greater risk. In the US, fire is one of the biggest threats to property and may be caused by the intentional act of arson, or human recklessness. People and property may additionally be exposed to natural disasters such as hurricanes, floods, or tornadoes. Risk and threats are closely associated, as minimizing the risk can lower the threat to people and property. Risk can be inherent, where it is an ever-present component of a given situation. Risk may also be speculative. This type of risk is variable and a person makes a deliberate decision on how much risk to assume for a given outcome. The risk may also be static or active. Security organizations and personnel are charged with mitigating the various risks involved with private or business activity. Security forces may consult on methods to reduce or confront threats to people and property. This may involve the installation of technology, such as monitoring equipment or alarms. It may also be organizational by limiting access requiring security clearances. As an example, information security can be secured by computer security professionals so that it is not easily accessed or hacked into. They may also provide a physical presence on the property to guard and manage the security, and may be armed or unarmed. Private security forces may work with large corporations, or on a personal level as in the case of a bodyguard. 3.) Authority of Private Security Personnel The authority of private security personnel varies and is dependent upon the context and location of the service. It depends to some extent on the state that the service is located in, and may be contingent upon the level of training of the individual officer. On the one hand, there are restrictions on the authority that a private security officer has. On the other hand, there are fewer limitations, as they are not bound to the extreme regulatory and legal parameters that public police operate in. They have
Tuesday, September 24, 2019
Cost and Benefits of Inward Labour Migration to the United Kingdom - Essay Example This paper illustrates that the native population becomes hostile because they have to compete for the minimal jobs opportunities with the immigrants. In addition, an increase of immigrants leads to a restrained growth of labor cost. As for the current policy towards labor migration in the UK, it was noted that currently these police aim at discouraging labor migration to the UK, and so far the policies have been able to decrease the number of net migration to the UK. Firstly, Hatton and Tani defined immigration as the process of going to live in a foreign country permanently. Secondly, immigrants are persons who go to live permanently in a foreign country. It is of an essence to acknowledge that there are cases of illegal immigration in the United Kingdom and the European region at large, but this present study will mainly ignore the existence of illegal immigrants in the UK. Greenaway and Nelson stated that inward labor migration to the United Kingdom has been facilitated by global ization, which encourages the movement of labor from one region to another. In particular, as of 2010, immigrants in the UK made up ten percent of the entire UK population and currently, the number of international immigrants to the UK stands at 250,000. The Institute for Public Policy Research noted that the UK authorities try to control immigration into the country using a Point Based System that rationalizes the control of immigration. The system has five tiers that include highly qualified personnel, skilled personnel with job offers in the UK, students, and temporary employees. However, the tier for less qualified personnel was recently suspended. It is crucial to note that immigrants are motivated to migrate to foreign countries mainly because of prospects or possibilities of getting high paying jobs, and favorable tax and welfare systems in the foreign countries. Secondly, immigrants are motivated to migrate into foreign countries because of non-financial reasons that include better living standards in the foreign country, opportunities to study in the foreign countries, or an opportunity to rejoin other family members residing in the foreign countries
Monday, September 23, 2019
Performance Management System for Managers - Essay Example The performance management systemsÃ¢â¬â¢ objective is to ensure that the right people are getting the bonuses, incentives and so on as well as point out the ones who have fallen short on the companyÃ¢â¬â¢s expectations over a period of time. This would help in giving them rewards and incentives which will eventually make one and all happy at the end. Also, this will continue their desire to achieve more and more within a specified period of time and thus come into the good books of the company. In return, they can be given all these rewards so that they could be encouraged in line with their work attitudes. Moreover, the people who lag behind with regards to their work schedules and dedication levels will stand up and take notice and thus would want to be counted as the effective and efficient ones within the company as well. The key elements/processes would be in the form of bonuses, incentives, rewards and so on. The role played by the organizations in advancing their performan ce management systems is immense since a lot of the population depends on them for their needs and wants. This is met in a fair manner courtesy the E-government initiative adopted by several different companies and organizations. All such innovations which help and facilitate the related process must indeed be given thumbs up since these try to solve the miseries of the people and it is because of these people that the performance management systems are put into place originally. This further pinpoints the fact that the deployment of an efficient performance management system policy within the organization would indeed help it to essentially tackle its internal issues in a better and more effective manner possible. (Bassett, 1993) There is a lot of growth potential for the sales force to be automated in the business to business environments since performance management systems are in place, more so because the business to business scenarios boost a trend of interaction in between th e channel members no matterÃ which marketplace they hail from.Ã
Sunday, September 22, 2019
A Tentative Study of Trademark Translation Essay Abstract: Trademark is a special kind of language signs. It is the concentration of commoditiesÃ¢â¬â¢ distinct characteristics, the core of commoditiesÃ¢â¬â¢ culture, and the powerful weapon for an enterprise to participate in international competitions. With the development of globalization and the increase in international trade, the products of importing and exporting strengthen day by day; the translation of trademarks is gaining more and more attention. Nowadays, more and more people have realized that a good translation of a trademark in promoting sales is crucial to the development of international markets and profits making. According to some instances of trademark translation, this thesis summarizes some main characteristics of trademark, and discusses the principles and some general methods of trademark translation. Key words: Trademark; characteristics; translation principles; translation methods : , , , , , , , , , , : ; ; ; Introduction According to R. Heis, an American economist: Ã¢â¬Å"A brand name, i. e. trademark is a name, form, sign, design or a combination of them that tells who makes it or who sells it, distinguishing that product from those made or sold by others. Ã¢â¬ (Guo Guilong Zhang Hongbo, 2008: 100) A trademark is just like a productÃ¢â¬â¢s name, which is the representative of the image of a company and the symbol of quality. In promoting sales, the trademark plays a very important role in arousing consumerÃ¢â¬â¢s desire to shop, bringing the huge economic benefits and even in determining the survival of a company. With ChinaÃ¢â¬â¢s joining to the WTO, China strengthens cooperation with other countries, including increasingly frequent economic and trade exchanges. How to introduce our products to foreign countries, bring foreign products into the domestic markets and conduct a successful sales business has become quite important. Therefore, a successful translation of trademark becomes urgent and necessary for the enterprises. While trademark translation is not only a simple conversion from one code to another, but a clear intention of the cross-language commercial, a special cross-cultural communication activity. Thus, it is vital for us to pay more attention to the principles and methods of trademark translation. Chapter1 The Characteristics of Trademark Though there are various definitions of trademark, they share something in common. In general, a trademark should be simple and easy to remember, and should be distinctive and favorably associative. 1. 1 Simple and Easy to Remember It is a basic requirement for a trademark to be simple and easy to spell. Choosing short and simple words for composing trademarks will help consumers comprehend them more easily, because simple and short words are easy to keep in memory. Nowadays, with the fast development of economy, more and more trademarks flood into the market, how could consumers memorize all of them? Therefore, if a trademark is short and easy to spell and memorize, it can occupy the market easily. In fact, most well-known trademarks are in short form, such as Nike, Sony, Apple and so on. 1. 2 Distinctive from Similar Products We all know that the purpose of using trademarks is to distinguish one product from others. Therefore, to be distinctive is another important characteristic of a trademark. Trademarks, in a sense, are equal to signs and reputations. Distinctiveness can help customers not to be easily confused with other trademarks in the market either by sound or appearance. Distinctive and typical words may be used to distinguish the relevant product from others. Ã¢â¬Å"KodakÃ¢â¬ (camera) created by the manager, is distinctive and easy for the potential consumers to memorize. The Chinese famous trademark Ã¢â¬Å"LenovoÃ¢â¬ ( ),can easily be differentiated from other computers, because Ã¢â¬Å"LenovoÃ¢â¬ , a coined word, can be associated with the word Ã¢â¬Å"legendÃ¢â¬ which is particular and attractive. Lenovo is more innovative than legend. Adventurous consumers will prefer that trademark distinguishes the relevant product from other computers with consummate ease. 1. 3 Arousing Favorable Association Most trademarks can arouse favorable association, which is an indispensable feature of trademark. Owing to the requirement of marketing, a trademark is not only a sign, but also an advertisement. It should arouse the favorable association and show the good quality to consumers. Some trademarks have inherent meaning and some have historic or cultural connotations, both of which can arouse favorable associations. Ã¢â¬Å"LUXÃ¢â¬ (soap) is a product of Unilever Company. Ã¢â¬Å"LUXÃ¢â¬ , a Latin word, means Ã¢â¬Å"sunshineÃ¢â¬ . So the consumer can associate it with Ã¢â¬Å"bright sunshine and healthy skinÃ¢â¬ . This trademark even let people imagine the romantic feeling on the summer beach. Whats more, consumers can associate Ã¢â¬Å"LUXÃ¢â¬ with Ã¢â¬Å"lucksÃ¢â¬ and Ã¢â¬Å"luxuryÃ¢â¬ from its appearance and pronunciation. Thus, Unilever Company publicizes the good quality of its products by the favorable association of the trademark. From the above example, we can see that the inherent meaning of trademarks plays an important part in advertising and can arouse peopleÃ¢â¬â¢s desirable association and let them accept the products. Chapter 2 The Principles of Trademark Translation Trademark translation is an art as well as a science. It is a comprehensive process which is related to linguistics, translation theory, intercultural communication, aesthetics, and consumer psychology. Generally speaking, trademark translation is a complex task of compromising between the meanings of trademarks and their consumers. Therefore, to translate trademarks successfully, some principles should be taken into consideration. 2. 1 Reveal the Products Characteristics Usually, every product has its identification. Trademark translation should show the features and functions of the products, so that the buyers could immediately think of the usage of products when they see the trademarks. As has been discussed by Xu Hui and Cheng Zhendong, the characteristic of a product means that it has some basic elements which differ from those of others (Xu Hui, 2004:55-56). The translated brand name should match with the characteristics of products and show the idea of the original name. The characteristics of products not only distinguish from others, but also contain the ability to communicate with the consumers. Thus, in the process of translation, the translator should grasp the characteristics of the products, so as to promote the understanding of products for consumers, and help learn the characteristics and functions of the products by the first sight. For example, a trademark of suit-dress Ã¢â¬Å"Hope ShowÃ¢â¬ is translated into Ã¢â¬Å" Ã¢â¬ , in which the word Ã¢â¬Å"? Ã¢â¬ instantly reflects in the products for the apparel category, and Ã¢â¬Å"? Ã¢â¬ add more promotion of a happy and peaceful feeling to the goods. The translation not only reflects the features of the product but also caters to consumersÃ¢â¬â¢ aesthetic taste. Nobody will have interest in products which they are not acquainted. A successful trademark translation should have the trait that customers can learn the category and characteristics of the product. Like Ã¢â¬Å"NikeÃ¢â¬ , the famous American brand of sports wears, is the name of the goddess Victory in Greek myth. According to its pronunciation, it can be translated into Ã¢â¬Å" Ã¢â¬ or Ã¢â¬Å" Ã¢â¬ in Chinese. However, these two names canÃ¢â¬â¢t reveal the characteristics of the product, but even give people a misunderstanding that Ã¢â¬Å"NikeÃ¢â¬ is some products for women. Ã¢â¬Å" Ã¢â¬ is better. Ã¢â¬Å"? Ã¢â¬ means something durable. As the sport wear, durability is equal to good quality. Ã¢â¬Å"? Ã¢â¬ implies that people can finally overcome difficulties and succeed, conforming with the connotation of Victory. These two words in Chinese show the features of the product perfectly. Another example is Procter Gambles antidandruff shampoo Ã¢â¬Å"Head ShouldersÃ¢â¬ . The translation Ã¢â¬Å" Ã¢â¬ means dandruff disappears when washed, and highlights the distinct characteristics of the product fully. Another two examples are Ã¢â¬Å"SportsmanÃ¢â¬ (bicycle) and Ã¢â¬Å"UnlsportsÃ¢â¬ (sports shoes). The former is translated into Ã¢â¬Å"Ã¢â¬ , the latter into Ã¢â¬Å" Ã¢â¬ . If you are not familiar with the trademarks, who will associate it with their products? 2. 2 Choose the Appropriate Words As the symbol of products, trademarks should be simple and easy to remember and understandable for consumers. So in order to leave the best impression on consumers, translators should choose some appropriate words during the process of trademark translation. The more complicated words in the translation, the weaker the trademark sounds and the less memorable it becomes. For instance, McDonaldÃ¢â¬â¢s was transliterated into Ã¢â¬Å"Ã¢â¬ in mainland of China before and now is displaced by Ã¢â¬Å" Ã¢â¬ . Also, in mainland, the brand name Ã¢â¬Å"Hewlett PackardÃ¢â¬ had a long translation of Ã¢â¬Å" - Ã¢â¬ for a long period. Now, the six-character version, long and meaningless, has been replaced by the two-character version Ã¢â¬Å" Ã¢â¬ . Balancing these two versions, we can see the latter is easier to pronounce and memorize. Moreover, Ã¢â¬Å" Ã¢â¬ contains more meanings and can stimulate more favorable e favorable association of the the productassociation of consumers. Similarly, Ã¢â¬Å"Head ShoulderÃ¢â¬ (shampoo) was transliterated into Ã¢â¬Å" Ã¢â¬ before and now a more compact and meaningful version Ã¢â¬Å" Ã¢â¬ is popular. Ã¢â¬Å"StafanelÃ¢â¬ , the brand name for apparel from US, is translated into Ã¢â¬Å" Ã¢â¬ now. However, what about a two-character version Ã¢â¬Å" Ã¢â¬ ? Also in China, Ã¢â¬Å"Mercedes-BenzÃ¢â¬ , the brand name for a quality car from Germany, was transliterated into Ã¢â¬Å" Ã · Ã¢â¬ before and yet is put into Ã¢â¬Å" Ã¢â¬ at present. A car from Great Britain Ã¢â¬Å"Rolls RoyceÃ¢â¬ is translated into Ã¢â¬Å" Ã¢â¬ now instead of the former transliteration Ã¢â¬Å" Ã · Ã¢â¬ . The Chinese version for Ã¢â¬Å"Fair ChildÃ¢â¬ , a semi-conductor from the US, was Ã¢â¬Å" Ã¢â¬ before and now is Ã¢â¬Å"Ã Ã¢â¬ instead. Ã¢â¬Å" Ã¢â¬ is easier to be pronounced and memorized than Ã¢â¬Å" Ã¢â¬ for Ã¢â¬Å"NescafeÃ¢â¬ from Swiss. The upper new versions have replaced the old renderings because they are simple and easy to be accepted by consumers, in pronunciation, form and meaning. Easy acceptance by consumers finally promotes the sales of the products. On the contrary, some translations sound profane or may lead to negative associations in the Chinese language. Thus such translations would not be recognized and accepted by consumers. For examples, Ã¢â¬Å"PsoralesÃ¢â¬ , a drug, was put into Ã¢â¬Å" Ã¢â¬ when just coming into China. No one knew what Ã¢â¬Å" Ã¢â¬ was and assumed it to be something discarded. It is not hard to imagine nobody would buy things that sound worn and useless. Later, it is replaced by Ã¢â¬Å" Ã¢â¬ ,a more vivid and meaningful version, and its sales was improved afterwards. 2. 3 Analyze the Aesthetics Features Trademark translation should comply with the characteristics of morphology of trademark in the TL. Ã¢â¬Å"Getting the best out of the combination of beauty in meaning, sound and form is the internal requirement if we want to realize the associated function and the advertising function of a brand nameÃ¢â¬ . (Tang Zhongshun, 2002:75-77) The translated trademark accordingly must be normative, elegant, vivid and visual. Firstly, Ã¢â¬Å"beauty of meaningÃ¢â¬ means the translated terms should produce an artistic conception through a favorable association of words or component words so that people will have rich and nice association and arouse the expectation and pursuit of wonderful things. We have the typical examples of Ã¢â¬Å"SpriteÃ¢â¬ (beverage) and Ã¢â¬Å"TideÃ¢â¬ (washing power). Since Ã¢â¬Å"SpriteÃ¢â¬ was translated into Ã¢â¬Å" Ã¢â¬ in Chinese, this product has prevailed in China due to the brilliant color and abundant connotation. The translated term Ã¢â¬Å" Ã¢â¬ in sound is not only quite close to the pronunciation of the original brand name, but also makes people have a favorable association of lustration, neatness and tidiness, showing the sort and feature of the product. Secondly, Ã¢â¬Å"beauty of soundÃ¢â¬ means a brand name of the original and its translated version should basically share the same or similar pronunciation with the quality of sonority, rhythmization and musicality so that an aesthetically pleasing enjoyment is gained in hearing that brand name (Zhang Quan, 2004:77-79). There are many successfully translated versions fully reflect the beauty of sounds. Take Ã¢â¬Å"OMOÃ¢â¬ (washing power) and Ã¢â¬Å"CleanClearÃ¢â¬ (facial cleanser) for example. As Ã¢â¬Å"OMOÃ¢â¬ is translated into Ã¢â¬Å" Ã¢â¬ ,it sounds like a compliment Ã¢â¬Å"greatÃ¢â¬ in English. The translated term of Ã¢â¬Å"CleanClearÃ¢â¬ , Ã¢â¬Å" Ã¢â¬ makes good use of alliterative rhythmic reduplication in order to achieve a combination of phonetic rhythm and verve. Lastly, Ã¢â¬Å"beauty of formÃ¢â¬ means the translated trademarks should make the best of conciseness and simpleness in structure, namely using few syllables, readability and understandability of the words and avoiding difficult and seldom-using words. People prefer two or three words of translated versions because this structure better accords with the referential custom and aesthetic psychology. There are many famous translated brand names with the above feature, such as Ã¢â¬Å"HeadShouldersÃ¢â¬ (shampoo), Ã¢â¬Å"AvonÃ¢â¬ (cosmetic), Ã¢â¬Å"JohnsonsÃ¢â¬ (cream) and so on. Especially the translated version Ã¢â¬Å" Ã¢â¬ is full of the characteristics of concision, elegance and vividness representing the feature and function of the product. 2. 4 Pay Attention to Cultural Differences Edward Taylor defined culture as Ã¢â¬Å"a complex whole which includes knowledge, beliefs, art, morals, law, custom, and any other capabilities and habits acquired by individuals as members of a society. Ã¢â¬ (Taylor Edward B, 1871:36) Namely, the major factors contributing to the making of culture are the religions, habits, customs and history, which vary considerable from countries to countries. As a carrier of culture, language is an important part of culture which reflects the characteristics of a nation, which not only includes the nations historical and cultural background, but also contains the national outlook on life, lifestyles and ways of thinking. From the relationship between language and culture, it is obvious that translation is not only a process of transferring the source language into the target language, but also a process of a mutual communication and exchange between different cultures. Therefore, during the process of trademark translation, as language and culture are inseparable from each other, it is essential to pay more attention to cultural differences. 2. 4. 1. Differences in Religions Religions, myths, legends, and images from literary works are an in-separable part of culture. They are deeply rooted in culture and at the same time contribute a great deal to the formation of peopleÃ¢â¬â¢s concepts about certain objects. These elements, when involved in brand name translation, call for the translatorÃ¢â¬â¢s sensitivity as well as flexibility in cultural adaptation in order that functional equivalence could be attained between the source brand name and the target brand name. For example, Goldlion was not well-liked when it first appeared in the Chinese market with the nameÃ¢â¬Å" Ã¢â¬ . It is said that many people would not buy that product just because the name sounds very close toÃ¢â¬Å" Ã¢â¬ in some Chinese dialects. Other people believe that the name was not well accepted because it resembles the sound ofÃ¢â¬Å" Ã¢â¬ ,which is also a taboo idea in China, especially in Hong Kong, where people display a particular liking for things with luck-bearing names. Anyway, the product did not sell well until the new nameÃ¢â¬Å" Ã¢â¬ was adopted by Zeng Xianzi, a famous Chinese entrepreneur. He skillfully took apart the source brand name intoÃ¢â¬Å"goldÃ¢â¬ andÃ¢â¬Å"lionÃ¢â¬ . The first part was literally put intoÃ¢â¬Å"? Ã¢â¬ to be faithful to the original, while the latter adopted the method of semantic transliteration and was put intoÃ¢â¬Å" Ã¢â¬ ,meaningÃ¢â¬Å"bringing profitÃ¢â¬ . Such an auspicious name has helped a lot in building up the good fame of the product. 2. 4. 2 Differences in History. Every country has its own history. In the history, many historical incidents happened. These incidents have carved into the culture and have become a part of it. Being unaware of the history when translating a trademark will lead to failure. Ã¢â¬Å"OpiumÃ¢â¬ is a brand of perfume. Actually in the western cul ention to hich reflects nd nice associationame, but also makes ation. things. he producr. ture, such kind of trademark name is popular, such as Poison, another perfume brand. However in China, Ã¢â¬Å" Ã¢â¬ has a negative meaning. The Chinese people experienced the shameful history related to opium since 1840, when the notorious Opium War broke out. Without the consideration of history, this brand encountered the resistance from the Chinese consumers. Finally, the trademark name Ã¢â¬Å" Ã¢â¬ was banned in China. 2. 4. 3 Differences in Customs and Habits Custom is one of the branches of culture reflecting the specific characteristics of a nation or parts of the nation. It is the sediment of long history and closely linked with the surroundings and the way of life. So some customs and habits exist in one culture but may be absent in another, which brings about an obstacle to Chinese-English brand name translation. Many Chinese brand names come from Chinese custom. One of the most famous rice wines named Ã¢â¬Å" Ã¢â¬ (Daughter Wine) is produced in Shaoxing, Zhejiang Province of China. To Chinese customers, the brand name represents the happy events in oneÃ¢â¬â¢s life, while they cannot arouse the same feeling in westerners if translated literally and that will absolutely cause cultural loss, because the western consumers do not know about the custom of the ancient Shaoxing. It is said that in ancient Shaoxing a jar of this wine was buried under the ground when a daughter was brought into the world. When the girl grew up and became a bride, the jar was dug out and presented to the guests attending the wedding. As the wine was uncapped, the smell of the wine spread far, and all guests became excited and congratulated the parents, so it was named Ã¢â¬Å" Ã¢â¬ . When a translator translate the trade mark, it is very necessary to reveal the cultural information of the brand names. It is not only easy for customers to know about the origin of the wine but accept it quickly, because any one from any country would like to equally appreciate the beautiful things, enjoy the happy feeling and desire success. Thus, in order to reveal the cultural information of this brand name, perhaps the translation Ã¢â¬Å"DaughterÃ¢â¬â¢s Wedding WineÃ¢â¬ is more suitable. 2. 4. 4 Differences in the Attitudes towards Animals and Numbers People living in different cultures hold different attitudes and beliefs towards animals and numbers. What is considered a good omen in one culture may not symbolize the same in another. Therefore, it is generally advisable that people should not use this type of words to name the relative products, and when one translates existing brand names of this type, cultural adaptation may help him find a more proper target brand name. The difficulties caused by such words in brand name translation may be illustrated with the following example. As we know, the Chinese people often associate bats with good luck because the Chinese character Ã¢â¬Å"? Ã¢â¬ sounds the same asÃ¢â¬Å"? Ã¢â¬ (meaningÃ¢â¬Å"good fortuneÃ¢â¬ ). Some Chinese legends even say that when a bat lives 100 years, it turns white in color and hangs upside down from a tree, and eating that bat could bring a person longevity. A red bat foretells even better luck forÃ¢â¬Å" Ã¢â¬ sounds exactly the same withÃ¢â¬Å" Ã¢â¬ (being supremely fortunate). Some Chinese stick to the belief so much that they name their productsÃ¢â¬Å" Ã¢â¬ . But if the translator adapts his linguistic choices to the different attitude towards the animal in European cultures, he would not considerÃ¢â¬Å" BatÃ¢â¬ a good name, for bat is regarded as an extremely evil omen in many European folklores. Perhaps translations like Ã¢â¬Å"FortunesÃ¢â¬ would be better. Besides, numbers bring about different associations. Generally speaking, each culture has certain numbers believed to be either Ã¢â¬Å"luckyÃ¢â¬ or Ã¢â¬Å"ominousÃ¢â¬ , but this may often differ from individual to individual. LetÃ¢â¬â¢s take the translation of Ã¢â¬Å"7-upÃ¢â¬ , a brand of soft drink, as an example. The number Ã¢â¬Å"7Ã¢â¬ is thought to be a lucky number to many English speakers, but it does not have the same meaning in Chinese. Considering the cultural difference, the translator, in order to create a similar effect among the Chinese consumers, worked out the nameÃ¢â¬Å" Ã¢â¬ . The name is quite satisfactory because its first partÃ¢â¬Å"? Ã¢â¬ remains faithful to the source brand name without conveying any unfavorable meaning, and its second partÃ¢â¬Å"? Ã¢â¬ conveys the meaning ofÃ¢â¬Å"happiness and good luckÃ¢â¬ ,and hence makes up for the loss of connotation in the numberÃ¢â¬Å"7Ã¢â¬ . Chapter 3 General Methods in Trademark Translation Peter Newmark once said that different translation strategies should be adopted according to the different functions of different works (Mou Yan, 2008). It is well-known that trademark translation is not only to convey the cultural information of the source culture, but also to set up a good image in the target culture, and finally to attract the people in the target market to the product. In order to achieve these purposes, translators should adopt the following methods in the process of trademark translation. 3. 1 Literal Translation Literal translation, referred to as semantic translation by Peter Newmark, is a way of translation which aims at preserving the most possible cultural messages (including the communicative aspect of culture, such as, the formal elements of the SL) of the source text at the sacrifice of the formal elements of the target language and sometimes even the intelligibility of the target text (Zheng Shengtao, 1994). Since the formation of words in the Chinese language is different from that in the Western languages, it is actually impossible to achieve trademark translation by word-for-word translation in most cases. Peter Newmark favors Ã¢â¬Å"literal translationÃ¢â¬ too. He says, Ã¢â¬Å"I am somewhat of a Ã¢â¬ËliteralistÃ¢â¬â¢ because I am for truth and accuracyÃ¢â¬ . (Newmark Peter, 2001:62) Although sometimes literal translation may create something exotic or even eccentric for the target language readers, it will gradually be accepted by the target language and its culture. As long as the translated brand names from foreign language can be understood and accepted by the target consumers, literal translation is the best way for promoting cultural exchange through the brand name translation in China. As the brand name translation is to transfer between cultures, translators should make the target consumers understand the source culture. Some people say there is a better way for translators to approach the original. That is literal translation, which can keep the national feature. For example, some traditional brand names, which are very familiar to the Westerners even to the world like Ã¢â¬Å" Ã¢â¬ (The Yangtze River), Ã¢â¬Å" Ã¢â¬ (the Yellow River), and Ã¢â¬Å" Ã¢â¬ (the Great Wall) are chosen by the producers, as they are the symbols of Chinese wonderful natural history. When translators translate them, they have no need to do any translation. As these brand names are well-known to the world, and these Chinese characteristics of brand names are fresh and mysterious to the Westerners, it is easy to evoke the target consumersÃ¢â¬â¢ purchasing desire. Translators can adopt literal translation. The brand names Ã¢â¬Å" Ã¢â¬ , Ã¢â¬Å" Ã¢â¬ , Ã¢â¬Å" Ã¢â¬ carry our ancient cultural information. When translators translate them into the Western languages, they should keep literal translation and add some notes, in order to let the target consumers know the source culture. Literal translation also keeps the general form and keeps the structure of the source language. Today, Chinese culture are getting more and more popular in the world, and more and more Westerners are eager to study our language in order to learn our long history. Therefore, the kind of translation is a necessary way to let more people learn our traditional culture. On the other hand, in the English-speaking countries, there are some brand names which can be literally translated. For example, the very famous brand name Ã¢â¬Å"White catÃ¢â¬ is translated into Ã¢â¬Å" Ã¢â¬ . And the brand name Ã¢â¬Å"CamelÃ¢â¬ is translated into Ã¢â¬Å" Ã¢â¬ . All these translated brand names are very suitable for the products, and the products will very probably be loved by the consumers in the target market. Here literal translation is not the same as word-for-word translation. Word-for-word translation is to rigidly reproduce every word in the process of translation. Strictly speaking, it is not a translation method. But, literal translation is a skill of translation, even if there do exist some additions or deletions while the essence of the original is not destroyed. Literal translation makes the target language more smooth and acceptable. Although literal translation can most possibly maintain the cultural messages of the source language, it sometimes will cause misunderstanding of the cultural messages or create unintelligible meanings. LetÃ¢â¬â¢s take Sprite as an example. If the word Ã¢â¬Å"SpriteÃ¢â¬ is translated literally or directly, it might be Ã¢â¬Å" Ã¢â¬ . The version would put Chinese consumers into great confusion because Ã¢â¬Å" Ã¢â¬ is a human-like monster in Chinese culture. Thus translators should consider other methods. Literal translation is adopted as the most ideal translation technique in reproducing images because it can preserve the original images as much as possible. Some English expressions wearing word-for-word similarity to some Chinese expressions may mean something quite different. In this case, translators should go deeper to find out what these English expressions really mean; otherwise mistakes will be made in literal translation. 3. 2 Transliteration Transliteration in a narrow sense is a mapping from one system of writing into another and it is mostly based on the pronunciation. Transliteration attempts to be lossless, so that an informed reader should be able to reconstruct the original spelling of unknown transliterated words. To achieve this objective, transliteration may define complex conventions to deal with letters in a source script that do not correspond with letters in a goal script. Transliteration means that trademarks are translated into similar names in pronunciation according to the original ones (Li Yi, 2009:232-234) It is generally believed that the adoption of this method can help to achieve various purposes. Some trademarks obtained in this way can effectively remind the customers of their classic status. Such trademarks are easier for target consumers to pronounce and memorize. Still, some trademarks are deliberately transliterated in order to cater to the foreign consumers general preference for foreign goods because some thus-translated trademarks sound more foreign-like. The world famous trademark Ã¢â¬Å"IntelÃ¢â¬ means: the ability to learn and reason and the capacity for knowledge and comprehension. Now you see why it is translated into Ã¢â¬Å" Ã¢â¬ which sounds foreign-like and is easy to memorize and read. Meanwhile, it indicates the characteristic of the product. Another example is the translation of Ã¢â¬Å"Ya YaÃ¢â¬ . Ã¢â¬Å" Ã¢â¬ (down wear) is transliterated into Ã¢â¬Å"Ya YaÃ¢â¬ instead of Ã¢â¬Å"DuckÃ¢â¬ . The translated trademark Ã¢â¬Å"Ya YaÃ¢â¬ is a catchy name that can fulfill the simulating function of trademark effectively. These two examples show the characteristics of being simple and easy to pronounce and memorize and as well obey the principle of aesthetics. Though transliteration embodies the sound beauty of the original one, the translated trademark dictions should be chosen carefully. During transliteration, it is important to obey the characteristics of arousing desirable association. Ã¢â¬Å"PhilipÃ¢â¬ was once translated into Ã¢â¬Å" Ã¢â¬ which sounds more similar to the original one than Ã¢â¬Å" Ã¢â¬ . But the three characters Ã¢â¬Å" Ã¢â¬ will arouse unfavorable association. People prefer good and appropriate words, and hence, when using transliteration method, translators should do their best to choose beautiful words. For example, Ã¢â¬Å"LancomeÃ¢â¬ (cosmetics) is put into Ã¢â¬Å" Ã¢â¬ . The two ChineseÃ characters are beautiful and can be associated with an elegant woman with certain spiritual qualities. These two words Ã¢â¬Å" Ã¢â¬ are always connected with beautiful things, such as Ã¢â¬Å" , Ã¢â¬ . Thats why Chinese females have a partiality for Ã¢â¬Å"LancomeÃ¢â¬ . In translation practice, we find that English trademarks are highly coherent in letters or words and can be pronounced easily in one breath, while the transliteration of Chinese trademarks are broken into independent words in accordance with the specific Chinese characters. So the English version often lacks coherence. To avoid the disadvantage of transliteration in strict accordance with the standard Chinese pronunciation, we can use transliteration method flexibly. To some extent, we can translate a trademark according to the local pronunciation. The following examples successfully avoid the above problem. Ã¢â¬Å" Ã¢â¬ (refrigerator) is translated into Ã¢â¬Å"FrestechÃ¢â¬ instead of Ã¢â¬Å"Xin FeiÃ¢â¬ . Ã¢â¬Å"FrestechÃ¢â¬ is composed of Ã¢â¬Å"freshÃ¢â¬ and Ã¢â¬Å"technologyÃ¢â¬ , which is coherent in structure and pronunciation. Whats more, it also implies that the product is produced with advanced technology. Ã¢â¬Å"Ã¢â¬ (tonic food) means that happiness is coming, suggesting the product will bring happiness and health to consumers. The English version Ã¢â¬Å"LifeÃ¢â¬ caters to westerners psychology and is easier for them to pronounce and spell. 3. 3 Free Translation Ã¢â¬Å"Free translation reproduces the matter without the manner, or the content without the form of the original. Usually it is a paraphrase longer than the original. Ã¢â¬ In order to take advantage of the target language and make translated brand name more idiomatic and acceptable, some imaginary brand names are freely translated. Free translation can communicate the information of products clearly and vividly. It will make a strong impression on the target language consumers and arouse their response. There are many successful examples to show this method. For example, Ã¢â¬Å"ArielÃ¢â¬ (washing powder) is rendered as Ã¢â¬Å" Ã¢â¬ . The word Ã¢â¬Å"? Ã¢â¬ means Ã¢â¬Å"cleanÃ¢â¬ and Ã¢â¬Å"clearÃ¢â¬ . So Ã¢â¬Å" Ã¢â¬ indicates the super cleaning capability of the washing powder. Similarity, Ã¢â¬Å"SafeguardÃ¢â¬ (soap) is not literally translated into Ã¢â¬Å" Ã¢â¬ , but Ã¢â¬Å" Ã¢â¬ . The translation describes the productÃ¢â¬â¢s function and attributes. Ã¢â¬Å"RejoiceÃ¢â¬ (shampoo) is not translated into Ã¢â¬Å"Ã¢â¬ , but Ã¢â¬Å" Ã¢â¬ , meaning softness and glossiness. Ã¢â¬Å"SlekÃ¢â¬ (shampoo) is also rendered as Ã¢â¬Å" Ã¢â¬ through free translation. Ã¢â¬Å" Ã¢â¬ in Chinese can be a noun as well as a verb phrase. If Ã¢â¬Å" Ã¢â¬ is interpreted as a noun, it means beautiful buds, implying ladies will be like an elegant bud after using the shampoo; if Ã¢â¬Å" Ã¢â¬ is interpreted as a verb, it means nourishing a bud to make it come out. This implies the shampoo can make hair glossier. Ã¢â¬Å"ZestÃ¢â¬ (soap) is paraphrased as Ã¢â¬Å" Ã¢â¬ through free translation. Ã¢â¬Å"? Ã¢â¬ is a very popular word in China, which brings the soap a fashionable element. This translation is improved from the original one Ã¢â¬Å" Ã¢â¬ in literal method. Ã¢â¬Å" Ã¢â¬ is more proper and suitable to meet the needs of the youth who are the target customers. 3. 4 Liberal Translation plus Transliteration In order to reach the criteria of trademark translationÃ¢â¬âbeauty in meaning and sound, and to make the translated versions possess the general features of good brand names, we can use the combination of liberal translation and transliteration to translate brand names, since in many cases liberal or transliteration cannot do the job along. A good translation of a brand name should not only be similar to the original sound but also reflect the connotation of the original. The combination of liberal translation and transliteration may achieve double purposes, as the message of the brand name will be more vividly reflected so that it will be more impressive to guide consumption. Here we take some examples to appreciate the merits of this kind of method. For example, Ã¢â¬Å"PampersÃ¢â¬ diapers from PG, is rich in meaning and clear in pronunciation. The translated brand name Ã¢â¬Å" Ã¢â¬ has got a balance between the meaning and the pronunciation. The brand name of a medicine Ã¢â¬Å"BufferinÃ¢â¬ is translated into Ã¢â¬Å" Ã¢â¬ . The translated brand name does not tell us what the medicine is, but it forms a sound which is very close to that of the source brand name. A drink named Ã¢â¬Å"MiloÃ¢â¬ is translated into Ã¢â¬Å" Ã¢â¬ , which not only makes us know that the pronunciation of the translated word is close to that of the original, but tells us what the product is made from and the property of the product.
Saturday, September 21, 2019
Effects on Vietnams economy: Hospitality and tourism Tourism which plays an important part in the economy of Vietnam creates lots of jobs and export value. Nevertheless, there are still many difficulties that Vietnam has to overcome in order to make our dream becoming one of countries which is famous for tourism come true. Vietnam is one of members of Southeast Asia, which has a lot of exciting economic activities in general and tourism in particular. Vietnam has a lot of advantages to develop tourism. Therefore, to make Vietnam an ideal tourism destination, our country should have specific strategies for this goal. First, one strategy for Vietnam tourism development is international cooperation. In order to stimulate sustainable tourism growth, the Vietnam government should increase the cooperation with many countries around the world, especially Asian ones. For example, many events were held for the friendship and solidarity of Vietnam and Laos in 2012. To mark the 50-year anniversary of 2 countriesÃ¢â¬â¢ diplomatic relations and the 35-year signing of friendship and cooperation treaty, Vietnam organized the third Vietnam-Laos friendship festival. In addition, Vietnam has cooperated with Japan tourism authority and will receive 1 million Japanese arrivals to Vietnam in 2015. The 40th day of remembrance of bilateral relationship between Viet Nam and Japan in 2013 in culture, sports and tourism activities is an important landmark for the bilateral tourism cooperation. From these examples, we can see that to improve tourist industry, Vietnam should boost international tourism cooperation with o ther countries and international organizations, and links our tourism market with regional and world tourism ones. Moreover, Vietnam should expand bilateral and multilateral cooperation relationship to gain the support of other countries and international organizations, accelerate VietnamÃ¢â¬â¢s tourism development and integration, and increase the image and status of VietnamÃ¢â¬â¢s tourism in the international arena. The second strategy to improve tourism industry is infrastructure development in line with environmental protection. For a sustainable tourism development, it is extremely necessary that the tourism infrastructure system should be invested appropriately. Vietnam opened its door to the world in 1994. Vietnam has a lot of tourism potentials. Vietnam is changing to make tourism better. Vietnam should pay attention to the number of air transport of passengers when the country becomes the favorite destination for international visitors. We should upgrade and expand the system of international airports, increase the well-equipped planes, open new routes to many cities in the world, and increase the quality of the flights to meet the needs of tourists. For example, Vietnam is planning to build Long Thanh international airport with a large amount of capital investment to serve more foreign tourists. In recent years, Vung Tau has been a specific example of developing infrastructure in line wi th environmental protection. Vung Tau city has measures to conserve the environment. Many hotels in Vung Tau have met criteria on the environmental protection and contributed to saving energy. Furthermore, many tourism areas and hotels in Vietnam should focus attention on investing in standard systems of treating sewage and garbage, clearing beaches, cultivating trees, looking after gardens, and creatingclean environment and beautiful scenery to serve tourists. The next is human resource development for tourism. Vietnam needs to have some plans to develop human resources for tourism industry both in terms of quality and quantity. The tourism human resources in Vietnam should learn occupational skills and knowledge. They are directly influencing serviceÃ¢â¬â¢s quality, touristÃ¢â¬â¢s satisfaction and the professionalism of the tourism sector. Schools and universities specializing in tourism should develop a network of strong tourism training establishments with modern technical and teaching equipment. The purpose of this training is to build the professional tourism labor force having practical skills and experience to please the tourists coming to Vietnam. Vietnam should diversify tourism professions that will help to increase the tourism workforce and competition with other countries. Reinforcing foreign language for people who work in tourism is a necessary factor to help Vietnam integrate with the worldÃ¢â¬â¢s tourism industry. In the past, many tour guides couldnÃ¢â¬â¢t speak English and other languages, or they only used body language with simple words to express what they wanted to talk about. In a competing environment with other countries, Vietnam should invest in training labor force with ability of communicating with foreigners fluently. Our countries should have many programs about sponsoring the excellent or well-qualified students to study overseas to widen their mind about tourism, which is very helpful for Vietnam. After they have experience of tourism business from many countries, they will contribute what they learn to the construction of nation. According to the travel recommendation, Vietnam is facing many challenges, fierce competition with countries in the region such as Malaysia, Thailand, Cambodia. On the other hand, the neighbors have very huge marketing investment campaigns in order to increase the attractiveness of tourism market, so the ability to attract tourists in Vietnam becomes more difficult. On July 11th 2012, group of international experts came to Vietnam to assist our country make a tourism marketing scheme and a plan for tourism growth in the future. The experts aided the Vietnam National Administration of Tourism (VNAT) to develop advertising schemes in 3 terms: short, medium, and long. In addition, they helped VNAT analyze information from 7 important markets. From expertsÃ¢â¬â¢ report on trademark concepts, communication channels, marketing instruments and action strategies. Vietnam acknowledged that advertisement was a key point in developing tourism and increasing the competition in international ar ena. VietnamÃ¢â¬â¢s tourism industry should have a strategy and clear developing target for marketing activities, and effectively advertise about the diversity of tourism products offered and main tourism areas, prolong the time of visitorsÃ¢â¬â¢ temporary residence to attract tourists back. Moreover, we should have tourism websites introducing destinations, and expand the system of foreign travel offices to make the marketing better. Vietnam pressingly needs to use many new trademarks and contemporary advertising tools to highlight its tourism image. With the coastline of over 3000 km, 2700 small and large islands, many beautiful beaches and famous bays, Vietnam has a lot of opportunities for sea tourism development such as Vung Tau, Da Nang, Nha Trang, Ha Long, Phu Quoc, Phan ThietÃ¢â¬ ¦ From now then on, Vietnam should push beach-island tourism effectively. Sea tourism is considered as a scheme and a strong point in Vietnam tourism. One of well-known destinations that attracts a large number of international tourists is Ha Long bay belonging to Quang Ninh province, and widely known by the beautiful landscape of limestone. Besides, Nha Trang and Da Nang are places having charming beaches on the world. The sea tourism industry attracts approximately 70% of international visitors, 50% of domestic tourists annually, and accounts for 70% of turnovers for the whole tourism. Moreover, Vietnam should focus on building many standardized hotels in coastal regions. It is necessary to organize the sea tourism fair at national and internat ional levels to develop brand and affirm position of Viet Nam sea tourism. Organization of the Viet Nam international sea tourism fair will contribute to promotion of sea tourism in Nha Trang Ã¢â¬â Khanh Hoa in particular and Viet Nam in general. The growth of sea tourism not only helps people living near the beaches have jobs but also stimulates economic development. In addition, sea tourism of Vietnam should connect with national protection, security, and establish marine tourism areas to be able to compete with other countries. In the past, Vietnam was a nation having a long period of time in preventing invasion from strong enemy such as China, French, USA; therefore, nowadays, it becomes an interesting places which foreign visitors are curious to discover about its people, custom and culture. This is a good opportunity for Vietnam to develop cultural tourism. We should open many tours to famous destinations that still keep historic landmarks (Cu Chi tunnel, palace of independence) or cities having ancient features ( Hanoi capital, Thang Long citadel, Hue old capital). In addition, many traditional festivals should be encouraged to contribute to introducing the beauty of friendly culture to international friends. In conclusion, it is forecasted that in the next 10 years, Vietnam tourism industry will continue to grow rapidly. Nevertheless, to encourage the tourism potential of the country, we should know to take advantage of development chances and make good our shortcomings in coming years, which makes tourism play an important part in the national economy. .
Friday, September 20, 2019
Background analysis of PADINI PADINI started to operate its company in Malaysias apparel industry, manufacturing, trading and supplying garments to order for retailers and distributors. The PADINI Concept Store is a concept store that selling all PADINI Holdings brands in one store or one stop shopping. The first outlet that starting to operate in Malaysia was located in Johor Bharu City Square, a shopping complex in Johor Bharu, Malaysia. After PADINI starting to operate in Malaysia, it becomes one of the major forces to apparel and garments industry in Malaysia. Besides, PADINI involved in the distribution and retail of its own fashion labels through 190 freestanding stores, franchise and consignment counters. The main products that sold by PADINI are formal,fashion wear and accessories. Besides, there are various brands that houses in PADINI and all of them are under PADINI. Every brand represents a fashion philosophy and each of the philosophy involve an extensive range of products aimed at targeted consumer. Their brand image is strongly attached importance to the real value: quality, functionality and price. There are eight unique brands under PADINI, which are PADINI ,PADINI Authentics, PDI, P CO, Seed, Miki, Vincci, and Vincci Accessories. All of the brands targeted consumer is due to both sexes and all ages. However Vincci, and Vincci Accessories are more focused on the flexible tastes of woman consumers on shoes, bags and accessories, and Seed CafÃ © have open a new dimension in food operations for its company. Vision PADINI state that their vision is to be the market leader in the retail industry. They will achieve the goal through hard work, discipline and creative endeavour. In long terms, they will continue to maintain their high standard of design and manufacturing quality as well as affordability. Besides, they are also working towards expanding the business on a regional basis. At present, they have a growing presence in their neighbour countries, and we believe that there is great scope for growth. Mission The mission that set by PADINI is to create credible products that meet out target customer requirements but exceed their expectation. PADINI Core Value Caring From The Heart Caring from the heart means every staff of company must treat customers from the heart; staffs must care their customer by providing the best services. PADINIs 7 Culture Speed Simplicity Self- Confidence Communication Team Work Learning Culture Consistency Evolution of PADINI Year 1971-1990 Began operations as Hwayo Garments manufacturers Company, a proprietorship carrying out the manufacturing of ladies garments and wholesaling of the finished products to departmental stores. Expand into the trading textiles. Entered the retail industry with the companys pioneering brand PADINI. The brand VINCCI was created. Children wear was launched under MIKI brand. The SEED and ROPE labels were launched. 1991-2007 Establishment of a holding company, Home Stores Sdn. Bhd., to hold all the groups retail, wholesale and manufacturing business. The name Home Stores sdn. Bhd., was changed to PADINI Holdings Sdn. Bhd. Launched of PADINI AUTHENTICS. PADINI Holdings Sdn. Bhd. Became PADINI Holdings Berhad. PADINI HoldingsBerhad listed on the Second Board of the KLSE. PCO was launched in the second half of the year. PDI was created. The first Concept Stores was opened in Johor Bharu City Square. Seed CafÃ © and PADINI Dot Com Sdn. Bhd was set up. Re-launcg of PADINI and Rope to new PADINI Workwear Listed on the Main Board of the KLSE The brand Vincci +. Vincci accessories and brands outlet was launched. STATES LOCATION Selangor AEON Bukit Tinggi Shopping Centre Sunway Pyramid Shopping Mall Ikano Power Centre 1 Utama Phase 2 Shopping Centre IOI Mall Shopping Centre Kompleks Membeli Belah, Aeon Cheras Selatan Johor Bukit Indah Shopping Centre City Square Shopping Centre Jusco Tebrau City Shopping Centre Kuala Lumpur Mid Valley Megamall Pavilion Kuala Lumpur Penang Gurney Plaza Queensbay Mall Melacca Dataran Pahlawan Melaka Megamall Pahang East Coast Mall Perak Kinta City Shopping Centre Sabah Warisan Square Sarawak The Spring Map of PADINII coverage The Location of PADINI Concept Stores In Malaysia Segmentation As a listed company with such successful result, undeniably PADINI has done segmentizing in terms of demographic, geographic and psychographic. Demographic segmentation include of dividing the market into groups based on variables likes age, gender family size, income, occupation, education, religion, race and nationality. PADINI has segmentized demographic by focusing on the factor like age, gender, income and occupation as the important factor to do the continuous targeting. PADINI has set up 8 brands, which has covered age from baby up to old ages ,gender with male and also female, income which in the range of RM1000-RM2000,RM2001-RM5000 and RM5001above,and finally occupation like office-worker and others semi formal wear which suit majority occupation. This helps the organization to divide the market into several groups and target each of these groups to enhance the performance of the organization. Next, market segmentation strategy whereby the intended audience for a given product is divided according to geographic units, such as nations, states, regions, counties, cities, or neighborhoods.Ã PADINI has chosen to focus on states as their geographic segmentation, for instances, Penang, Johor and Kuala Lumpur. Lastly, PADINI has also used Psychographic by dividing the industry into different groups based on social class and lifestyle to do perfect segmentation. Targeting From our research, we can say that the targeting strategies used by PADINI is differentiated marketing where PADINI target several segment by offering different products to satisfy the different groups of customer. The targeted groups of customer are derived from the age range that above 7 to 50 and separated according to age and genders. The following table is showing the different targeted groups by offering different products. Group Age Gender Product Type of product Infants and kids Below 7 Both Miki kids Casual Childrens Above 7 and below 12 Both Seed and PADINI Authentic Casual Teenagers or youngsters 12 to 18 Both Seed and PADINI Authentic Casual Adult 18 to 30 female P Co Younger style(Trendy) Adult 18 to 40 Both Seed Casual plus classic stylish designed Teenagers or adult 13 to 50 Female Vincci and Vincci Accessories Female Accessories Adult 18 to 50 Both PDI Casual stylish designed Adult 18 to 60 Both PADINI Formal Differentiation Positioning PADINI used the differentiation strategies of product and image to place the product occupies in the consumers minds. The hottest product of PADINI Seed, use the product differentiation in term of design to place the product occupies in the consumers minds. For example, when a consumer want to buy a semi-formal with classic stylish designed, the Seeds product will come into their minds before thinking of others brand. Besides, Miki kid is also one of the example of product differentiation where the design is specialty for kids. On the other hands, P Co used the image differentiation to place the product occupied in consumers minds. When a consumer want to buy a female clothes with younger style inside the PADINI, the brand of P Co may take the advantage of coming to their mind before others brands. In short, PADINI use the differentiation of professional ,stylish and fashionable to position the products in the consumer minds. Product Consumer GoodsÃ are final goods that are brought from retail stores to satisfy the needs and wants of customers. Products of PADINI falls under consumer product which categorized as shopping products.PADINI itself has other alternatives brands under it. There are PADINI, Seed ,Pdi , PADINI Authentic , PCo, Miki maternity , Vincci , Vincci accessories , Miki kids . The essential of PDI is to emphasis the casual stylish that can be accepted in any occasion. Its purpose to let any guy or girl to get a style fix among the fashion-current jeans, T-shirts, jackets, casual basic-T, belt, socks, scarf and even accessories in a shopper-friendly setting.PADINI is focus more on basic and family lifestyle and aim for anyone who likes and extols casual style. PADINI provides the essential working lifestyle for the modern working man and women. The PADINI collection carries a clean, timeless and modern to the working lifestyle. This brand is focuses on the formal wear and centralize customers base for workers. PADINI has launched out several of tie, belt, shirt and coat. Seed is the confidence of classic and casual plus a refreshing design. Seed emphasize the best of both designs for men, women and even hip kids! The purpose is stand-out style. Seed is focus on urban office-wear for the masses. The clothes under this line are usually jackets, coats, suits, classic office pants and knee-length skirts, semi-formal skirt and belt and also classic jean. In addition to seed cafe, the cafe portrays a bright and contemporary concept which jells with seeds youthful and trendy image. PADINI authentic is more on casually yours. PADINI authentic focus their styleon quality casual wear. Its targets the teenager segment of the market. It sells modern shirt, trendy jean, jackets, shirts and stylish dress. P co is focus on female market and launched all girls skirt, necklace and also hot pants. On the same track where they run ahead in fashions brave new ideas. Women are the largest customer base for P co because they know that women are the most potential customer and most people who are willing to spend money in the fashion. Miki Kids take the message of fun in fashion to every place and occasion. Clothes design with energetic ideas and cheerful colours to charge up every youngster. Miki kids are designed for 1-11 years old infants. This is because infants still have their potential and parents are increasingly willing to spend money on their childs dress. Miki Maternity is designed for fashionable mums-to-be. Miki Maternity has sold all the shirt and dress that suit for the pregnant women at the same time stand out-style. The look of Vincci fun and fashionable, the emphasis is affordable. From head turning hair accessories to trendsetting footwear, must-have handbags to eye catching glasses and fashion-clinching belts. In addition to Vincci accessories carries one of the most extensive lines of accessories from necklaces, bangles, rings and earrings to belts, sunglasses, watches, shoes, bags and more in all the latest styles. Price Pricing are one of the most important elements of the marketing mix, as it is the only mix, which generates a turnover for the organization. Pricing is difficult and must reflectÃ supply and demandÃ relationship. Pricing for a product too high or too low could mean a loss of sales for the organization.Ã Designed of Seed and PADINI are more classic. Our company carries out market-skimming pricing and setting a high price for Seed and PADINI to skim revenues layer-by-layer from those willing to pay the high price. Both of these brands are premium pricing and especially for relatively high consumption of the customer base. High consumption of the customers base is those who purchase a bundle items in one time. Production of seed and PADINI are much more less than other brand this is because high consumption of the customer base would be lesser. Our company makes fewer, but more profitable sales. In addition to this, PDI and PADINI authentic and Vincci are much more affordable. Our company carries out maket-penetration pricing setting low initial price for PDI, PADINI authenthic and Vinnci to penetrate the maket deeply. Both of these brands are low cost pricing and more focus on the middle class of customer base. Product price of these two brands are low and affordable. This is because there are more middle class of customer base compare to high consumption of customer base. PDI and PADINI authentic are attracting many customers due to the low price strategy and also our company can win a large market share. Apart from this,the two brands under the MIKI flag are MIKI Kids and MIKI Maternity.Miki maternity is pay attention on the fashionable mums-to-be. This brand only focuses on the pregnant women and mums-to-be customers base and Miki kids is focus on the children customers base. Product price of this brand is quiet high and is consider as premium pricing. This is due to their customers base not wide enough Promotion do PADINI Holdings Berhad company has different promotion in every seasons . They have different seasons in every years . That is spring ,summer ,fall and holiday . Those products have expensive price will have whole year discount . On the other hand , those products have cheap price only will get discount during season period . PADINI AUTHENTICS promotion will get instant rebate RM30 with purchases of RM150 and RM70 with purchases of RM 300 . PDI Promotion will get rebate RM15 with every purchase of RM 100 . Followed by, VINCCI ACCESSORIES will get instant rebate RM10 with purchase of RM50 above RM20 with purchase of RM100 above . VINCCI Promotion will get instant rebate RM10 with purchases of RM50 above , RM20 with purchases of RM100 above. SEED Promotion will get rebate RM30 with every purchase of RM 150. PCO Promotion will rebate rm20 with every purchase of rm100 . PADINI Promotion will get rebate RM30 with every purchase of 2pcs . In addition , PADINI GROUP FAIR which known as Mega Carnival Sales will up to 70% discount .This sales will fall on March , August , December every year .Specific terms and condition will be applied on it . During sales period, customers cannot apply for member card . Member card only can apply when no sales proceed. When nearly reach end of sales, PADINI Company will have actual 10 % will add 10 % more discount on it . This is because PADINI company want clear the stock, and they want to push the sales. A companys total promotion mix is also called marketing communications mix . It consists advertising , sales promotion , public relations , personal selling , and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships . One of the hardest marketing decisions facing a company is how much to spend on promotion. How does a company decide on its promotion budge? There are four common methods used to set the total budget for advertising. There are the affordable method, the percentage of sales method, the competitive parity method and the objective and task method . Affordable method is to set the promotion budget at the level management thinks the company can afford. Followed by , percentage of sales method is set the promotion budget at a certain percentage of current or forecasted sales or as a percentage of the unit sales price . Competitive parity method is set the promotion budget to match competitors outlay . Placement do Concept Store brings the all in one concept. So that, customers will be convenient to shop at there. Variety of modern style can be chosen by customers. All they need are inside one shop. Most of the brands outlet will located at the shopping mall instead of hypermarket. Because of the design of shopping mall more attractive. So that can attract more customers. PADINI is one of the most well-known brands in Malaysias multibillion garment industry. A brand leader involved in the distribution and retails its own fashion labels through 180 freestanding stores and in-house outlets. This includes our multi-brand stores of PADINI Concept Store and Brands Outlet. PADINI have many branches in Malaysia. In Malaysia, it divided into two parts. That is west and east. Shopping mall will be chosen as the location where the PADINI Concept store at. This is because shopping mall has more people. For example, Queensbay Mall, Gurney Plaza .It will choose only mall which is more trendy for that city . PADINI has two types of shops. It has brands outlet and PADINI concepts store. The purpose of having PADINI concepts shops is because of the concept one-stop-shopping. With all brands within reach in just one store, the shopping option is set to create a fashion revolution. In addition, certain brands specialize in items such as Graphic Tees, Polo-Tees and Pants. With such a wide variety of styles and labels, Concept Store not only caters to everyone irrespective of age, gender or taste, it also allows shoppers to mix and match effortlessly within one location ,maybe by matching with different brands merchandise to fulfill own required style. The brands are PADINI, Seed, Vincci, PDI, PADINI Authentics, P Co, Miki Kids Miki Maternity. Whereas , brands outlet is the latest exciting concept from PADINI group . Already a fashion force in Malaysia with brands such as PADINI, Seed,PDI, Vincci and PCo., the group decided to introduce a shopping experience with a difference based on key id eas of convenience, quality, variety and affordability. Concept Store can be found at Aeon Bukit Tinggi (Klang), Ampang Point (Kuala Lumpur), IOI Mall (Puchong), Ikano Power Centre (Mutiara Damansara; flagship store), Aeon Bukit Indah (Johor Bahru), Dataran Pahlawan Mall (Melaka), East Coast Mall (Kuantan) and Queensbay Mall (Penang). Recommendation After the overall marketing research regarding this company, we would make some recommendation about the product, market development, marketing technique, public promotion and sales rules and regulation. Talking about the product, PADINI has never come out with unisex merchandise, as our experience as promoter in this company, we always get this question from customer .Also, we would suggest PADINI may make some couple design since the company is already well-established, these two product may probably open a new market to new young generation as their target, the company may choose the A outlet to do market testing by coming out limited quantity. While for marketing technique, we can see PADINI has not yet to explore in the online buying. We suggest PADINI can set up a blog which contain all brands product. Before that, perhaps the company must set up an IT department to do IT support for future transaction and create a IT system to company. They may co-operate with some banks to offer discount by using online banking service. On the other hands, PADINI can also cooperate with some local distributors in the Malaysia like Citi-link or Sky Net to send out the order. Every transaction made by the customer will be shown a payment statement and it was guaranteed by the bank. Besides, the distribution of the order will directly send to the stated address according to the information stated on the order form by the customer. Then, since PADINI is already well-known in fashion industry, we believe they are able to do a fashion show by hiring professional model, wearing their new products and having a fashion show .The company may invite some fashion professional ,helping to to advertising and promote their company. Besides, the company can organize a model show or competition by wearing their new products in specific mall like Gurney or Mid Valley, this will cost lesser. Furthermore, PADINI can sponsor to some well-known ladies magazine with conditions that include few pages which advertising about PADINI new products in every publication of magazine, for example Vogue and Nirvana Women. Historical Net Profit of PADINI From Year 2004- 2010 The histogram above showed that the net profit of PADINI from the year 2004- 2010. We can see that, the net profit of PADINI is dramatically increase from 2004- 2010 with the percentage of 1% to 12.2%. Besides, PADINI state that they forecast an average annual net profit growth of 10% in year 2011 and 2012 because of the demand for the PADINI products due to their strong branding and strategic store locations, as well as improved efficiency of warehousing, inventory management, design and product mix. Stock Split Besides, PADINI also carry out the stock split program to make its stock price cheaper than before in 5 times at 6 January 2011, being the market day after the books closing date. Share split involving the subdivision of each ordinary share of RM0.50 each held in PADINI Holdings Berhad into five ordinary shares of RM0.10 each. This action is to attract more investor to invest into their company. PADINI HOLDINGS BERHAD (History earnings, dividends and share price)